FAQ

Mobile analytics comparison list
Бесплатно
Parameters
Tracking costs
Free
Free up to 12K conversions
Free up to 1.5K conversions
Free
Organic installs tracking
Custom events
Paid
Raw data export
Free
Paid
Free
Free
Partner’s access
Fraud traffic tracking
Personal manager
On request
On request
Payment models
01
Agency fee
The advertiser pays a fixed percentage of the transaction amount
02
Payment per install (PPI)
The advertiser pays a fixed price (CPI) for each install of the app on the user's device
03
Payment per action (PPA)
The advertiser pays a fixed price per targeted action (CPA) in the app on the user's device
Traffic sources comparation
Source, group
Programmatic, DSP
OEM
CPA-networks
ASO
Re-engagement
Available from external databases and data collected by the site
Available from external databases and data collected by the site
Placement goals
Attracting a large audience, high CR to targeted event
Expanding the audience through alternative stores
Attracting a large audience, reducing CAC
Increasing organic traffic
Attracting warm audiences from search engine
Attracting a large audience, brand awareness
Features
Effective for significant volume of app installs
Effective for generating app installs
Effective for significant volume of app installs
Necessary throughout the entire product life cycle
Effective for new apps that have not reached the growth stage
Effective for new apps that have not reached the growth stage
Placement type
Performance
Performance
Performance
Performance, Brand
Performance, Brand
Performance, Brand
TOP traffic verticals
E-com, FMCG, games, betting
E-com, food-tech, games, finance
E-com, finance, gaming
No limits
E-com, finance, education, lifestyle
FMCG, lifestyle, games
Ad formats
Video, banner
App icon, video, banner
Video, banner
Text and visual optimisation
Video, banner, text
Video, banner, text
Minimum budget
$1 500 / platform
$700 / platform
No limits
$1000
$1000
$500
Optimization time
from 2-4 weeks
from 1-2 weeks
1 week
from 2 weeks
from 2 weeks
from 5 days
VK Ads
Yandex Direct
User Acquisition and Retargeting goals
User Acquisition
Retargeting
Increase in the amount of mobile app installs
Increase the frequency of app usage among current users
Increase user conversion to paying customers
Increase user retention and reduce churn
Mobile app revenue growth
Increase user loyalty and increase the likelihood 
of repeat purchases
Brand reputation and awareness
Mobile app revenue growth
When ASO is needed
01
Mobile app rating 
below 4*
02
Low conversion rate 
to install
03
You can't find the app 
in search
No indexing by keywords
04
Low rates
of organic installs
05
Large number of negative reviews
Particularly in the visible part of store page
Mobile analytics comparison list
Payment models
Traffic sources
UA and RE goals
When ASO is needed
Mobile analytics comparison list
Payment models
Traffic sources
UA and RE goals
When ASO is needed
Free
Tracking costs
Organic installs tracking
Custom events
Paid
Raw data export
On request
Partner’s access
Fraud traffic tracking
Personal manager
Organic installs tracking
Raw data export
Paid
Partner’s access
Tracking costs
Free up to 12K conversions
Free
Raw data export
Organic installs tracking
Partner’s access
Custom events
Fraud traffic tracking
Fraud traffic tracking
On request
Personal manager
Custom events
Organic installs tracking
Raw data export
Free
Partner’s access
Fraud traffic tracking
On request
Personal manager
Personal manager
Custom events
Tracking costs
Free
Tracking costs
Free up to 1.5K conversions
Мобильная версия вкладки 1
AppMetrica
AppFlyer
Adjust
MyTracker
01
Agency fee
The advertiser pays a fixed percentage of the transaction amount
02
Payment per install (PPI)
The advertiser pays a fixed price (CPI) for each install of the app on the user's device
03
Payment per action (PPA)
The advertiser pays a fixed price per targeted action (CPA) in the app on the user's device
Мобильная версия вкладки 2
Programmatic, DSP
OEM
CPI-networks
ASO
Features
Effective for new apps that have not reached the growth stage
Effective for new apps that have not reached the growth stage
Effective for new apps that have not reached the growth stage
Optimization time
from 2-4 weeks
Re-engagement
Re-engagement
Мобильная версия вкладки 3
Re-engagement
Placement goals
Attracting warm audiences from search engine
Placement type
Performance, Brand
Ad formats
Video, banner, text
Minimum budget
$1000
Optimization time
from 2 weeks
Placement goals
Attracting a large audience, brand awareness
Эффективен для новых приложений, не достиг-ших стадии роста
Features
Re-engagement
Available from external databases and data collected by the site
Placement type
Performance, Brand
TOP traffic verticals
FMCG, lifestyle, games
Ad formats
Video, banner, text
Minimum budget
$500
TOP traffic verticals
E-com, finance, education, lifestyle
Re-engagement
Available from external databases and data collected by the site
Optimization time
from 5 days
Placement goals
Attracting a large audience, high CR to targeted event
Features
Effective for significant volume of app installs
Placement type
Performance
TOP traffic verticals
E-com, FMCG, games, betting
Ad formats
Video, banner
Minimum budget
$1 500 / platform
Placement goals
Expanding the audience through alternative stores
Features
Effective for generating app installs
Placement type
Performance
TOP traffic verticals
E-com, food-tech, games, finance
Ad formats
App icon, video, banner
Minimum budget
$700 / platform
Optimization time
from 1-2 weeks
Placement goals
Attracting a large audience, reducing CAC
Features
Effective for significant volume of app installs
Placement goals
Increasing organic traffic
Placement type
Performance
Features
Necessary throughout the entire product life cycle
Placement type
Performance, Brand
TOP traffic verticals
No limits
TOP traffic verticals
E-com, finance, gaming
Ad formats
Text and visual optimisation
Minimum budget
$1000
Optimization time
from 2 weeks
Re-engagement
Ad formats
Video, banner
Minimum budget
No limits
Optimization time
1 week
Yandex Direct
VK Ads
User Acquisition
Increase in the amount of mobile app installs
Increase user conversion to paying customers
Mobile app revenue growth
Brand reputation and awareness
Retargeting
Increase the frequency of app usage among current users
Increase user retention and reduce churn
Increase user loyalty and increase the likelihood 
of repeat purchases
Mobile app revenue growth
Мобильная версия вкладки 4
02
Low conversion rate 
to install
04
Low rates 
of organic installs
01
Mobile app rating below 4*
03
05
You can't find the app 
in search
Large number of negative reviews
Particularly in the visible part of store page
No indexing by keywords
Мобильная версия вкладки 5
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Contacts
Some services may be provided by other iConText Group companies
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