Cases

Finance and investment 8
Retail and eCommerce 3
Hotels and restaurants 2
Telecom 2
Finance and investment 8
Retail and eCommerce 3
Hotels and restaurants 2
Telecom 2

One of the largest
investment app

TOP-5
investment app
Quick loans
service
Installs
+239%
Brokerage account opened
+1280%
CR
+31%
ASO
+57%
Deposits per
month
-46%
Cost of deposit opening
+3.5 млн
Installs
User Acquisition
User Acquisition
Retargeting
Average order value
+20%
Targeted action
+63%
Customer acquisition cost
-26%
ASO
+21%
Number of positive 
reviews
+32%
Number of indexed reviews
х1.6
Number of first loans issued
User Acquisition
User Acquisition
Retargeting
Customer acquisition cost
+20%
CR from install to account opening and top-up
+63%
RPR
+14%
+75%
Positive reviews
ASO
User Acquisition
+21%
Number of positive 
reviews

TOP-5
investment app

+32%
Number of indexed reviews
Quick loans service
Brokerage account opened
+1280%
+57%
Deposits per month
User Acquisition
ASO
+75%
Positive reviews

One of the largest investment app

Average order value
+20%
Customer acquisition cost
-26%
User Acquisition
Targeted action
+63%
Retargeting
User Acquisition
ASO
User Acquisition
Installs
+239%
CR
+31%
-46%
Cost of deposit opening
+3.5 mln
Installs
х1.6
Number of first loans issued
User Acquisition
Customer acquisition cost
-26%
Retargeting
CR from install to account opening and top-up
+50%
Alfa Capital: Google Ads
ASO
Federal healthy 
food retailer
Installs
+127%
CTR
+62%
Unique orders
+83%
294%
ROI
+20%
New orders
Beauty retailer
х3.5
AOV
+37%
New orders
User Acquisition
User Acquisition
Retargeting

Federal healthy 
food retailer

Korablik

Beauty retailer

Installs
+127%
Unique orders
+83%
User Acquisition
CTR
+62%
ROI
294%
New orders
+20%
User Acquisition
Retargeting
AOV
х3.5
New orders
+37%
Installs
х3
ROAS
х7
First orders
+296%
New users
+79%
CR from install to order
63%
Unique orders
+71%
Food delivery
up to
User Acquisition
User Acquisition
Retargeting
Coffeemania

Food delivery

User Acquisition
х7
ROAS
+296%
First orders
х3
Installs
New users
+79%
Unique orders
+71%
User Acquisition
CR from install to order
63%
up to
Retargeting
Growth of organic installs
+25%
App rating on Google Play
Maintaining app rating on the App Store
4.6
ASO
CR from app page view to install
+15%
Reducing negative reviews in the visible part of the stors page
Streaming service
News aggregator
ASO
3.8
to
4.3
ASO

News aggregator

Streaming service

Reducing negative reviews in the visible part of the stors page
4.6
Maintaining app rating on the App Store
ASO
+25%
Growth of organic installs
ASO
CR from app page view to install
+15%
4.3
App rating on Google Play
to
3.8
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Contacts
Some services may be provided by other iConText Group companies
Moscow, 

Novoslobodskaya Street, 16