Cases
Finance and investment 8
Retail and eCommerce 3
Hotels and restaurants 2
Telecom 2
Finance and investment 8
Retail and eCommerce 3
Hotels and restaurants 2
Telecom 2
One of the largest
investment app
TOP-5
investment app
investment app
Quick loans
service
service
Installs
+239%
Brokerage account opened
+1280%
CR
+31%
ASO
+57%
Deposits per
month
month
-46%
Cost of deposit opening
+3.5 млн
Installs
User Acquisition
User Acquisition
Retargeting
Average order value
+20%
Targeted action
+63%
Customer acquisition cost
-26%
ASO
+21%
Number of positive
reviews
+32%
Number of indexed reviews
х1.6
Number of first loans issued
User Acquisition
User Acquisition
Retargeting
Customer acquisition cost
+20%
CR from install to account opening and top-up
+63%
RPR
+14%
+75%
Positive reviews
ASO
User Acquisition
+21%
Number of positive
reviews
TOP-5
investment app
+32%
Number of indexed reviews
Quick loans service
Brokerage account opened
+1280%
+57%
Deposits per month
User Acquisition
ASO
+75%
Positive reviews
One of the largest investment app
Average order value
+20%
Customer acquisition cost
-26%
User Acquisition
Targeted action
+63%
Retargeting
User Acquisition
ASO
User Acquisition
Installs
+239%
CR
+31%
-46%
Cost of deposit opening
+3.5 mln
Installs
х1.6
Number of first loans issued
User Acquisition
Customer acquisition cost
-26%
Retargeting
CR from install to account opening and top-up
+50%
Alfa Capital: Google Ads
ASO
Federal healthy
food retailer
Installs
+127%
CTR
+62%
Unique orders
+83%
294%
ROI
+20%
New orders
Beauty retailer
х3.5
AOV
+37%
New orders
User Acquisition
User Acquisition
Retargeting
Installs
х3
ROAS
х7
First orders
+296%
New users
+79%
CR from install to order
63%
Unique orders
+71%
Food delivery
up to
User Acquisition
User Acquisition
Retargeting
Growth of organic installs
+25%
App rating on Google Play
Maintaining app rating on the App Store
4.6
ASO
CR from app page view to install
+15%
Reducing negative reviews in the visible part of the stors page
Streaming service
News aggregator
ASO
3.8
to
4.3
One of the largest investment app
Contact us
User Acquisition
Retargeting
Goals
01
Increase the amount of new users while keeping a high average cheque
02
Increase presence on various mobile sources, including alternative stores
03
Find a solution for sampling paid traffic data into organic
due to the high volume of traffic
Solution
- Using promotions and various video creative concepts to attract the target audience
- Attracting additional traffic: Yandex.Direct, VK.Ads, in-app sources, CPA partners
- Testing new media buying channels: Vungle, Unity, ironSource
- Creating segments and launching retargeting campaigns
- Launching OEM traffic. Test launches of Huawei AGCPD and Huawei CPT in order to get into the TOP AppGallery collections
- Formation of new trackers in order to eliminate sampling of paid traffic data into organic, subsequent transition to another analytics system
AOV
+20%
Goal events
+63%
CAC
-26%
Goals
01
Publication of positive reviews
02
Increase the rating of app on Google Play
03
Store search optimization (keywords)
04
Store page text and visual optimization
Solution
- Attracting copywriters and performers to write and post reviews, preserving the organic appearance of the text of reviews
- Choosing the most secure strategy that allows you to circumvent the sanctions from the store and keep the assessment at a high level
- Developing textual description of the app using the semantic core to increase the number of indexed words and improve keyword positions
- Developing screenshot layouts and several icon options to increase conversion from viewing the app page to install
Positive reviews
+21%
Indexed reviews
+32%
App rating on Google Play
3.9 to 4.6
Goals
01
Increase in the number of approved first loans
02
Reduce CAC (first loans)
Solution
- Developing creatives for ad channels
- Testing and optimization of creative strategy
- Scaling and optimization of the most profitable ad platforms
First loans
х1.6
Installs per year
+1 mln
Goals
01
Increase the amount of opened and replenished accounts
02
CAC optimization
03
Increase the amount of additional purchases of investment products
Solution
- Developing communication and creative strategies
- Working with Youtube and remarketing campaigns and A/B testing of custom audience segments
- Analyzing the results of the Unit economics model of ad groups
CAC
-26%
CR from install
to account
opening and top-up
+50%
RPR
+14%
Keeping target CPA
Quick loans
service
Contact us
service
ASO
Goals
01
Increase overall app rating on the AppStore
02
Increase overall app rating on Google Play
03
Increase the amount of positive reviews
Solution
- Developing a strategy for secure acquisition of motivated app installs
- Publishing positive reviews
Positive reviews
+75%
App rating on the App Store
3.3 to 4.4
App Rating on Google Play
2.6 to 3.7
Goals
01
Increase the amount of app installs
02
Increase the amount of opened accounts and client transactions
03
Reduce CPA
Solution
- Conversion funnel analysis and testing advertising platforms and CPI networks
- Geo, targeting and Look‐a-Like audience optimization
- Scaling the most profitable ad platforms and CPI networks
Installs
+239%
Brokerage account opened
+1280%
CR
+31%
Sber
Contact us
User Acquisition
Goals
01
Increase the amount of deposits via app
02
Reduction of the cost of opening a deposit
Solution
- Keyword analysis in groups by custom parameters
- A/B testing campaign settings
- Launching campaigns with special offers on deposits
Deposits per month
+57%
CPA
-46%
Sber
ASO
Sber
01
Increasing the amount of app installs
02
Reduce CPI
Solution
- Optimization of advertising platforms
- Developing creatives for media placements
- Optimization of CPI on advertising platforms
Installs
+3.5 mln
СPI
3.5 times
Healthy food retailer
Contact us
User Acquisition
Goals
01
Attract new users to the app
02
Increase the amount of orders
03
Reduce the CPA (first order)
Solution
- Parsing relevant mobile sources and its audience to generate whitelists
- Launching OEM sources to expand the audience of mobile app
- Using seasonal creatives during the holiday season
Installs
+127%
CTR
+62%
Unique orders
+83%
Keeping target CPA
Korablik
Contact us
User Acquisition
Goals
01
Increase the amount of orders
02
Increase ROI
Solution
- Analysis of assortment matrix, retailer sales volumes and cohort analysis of app users
- ASA promotion, placing the app in the top 5 of search results
- Launching and testing ads for different product categories on ad platforms
ROI
294%
New orders
+20%
Beauty
retailer
Contact us
User Acquisition
Goals
01
Increase the amount of first and repeat orders
02
Increase AOV
Solution
- Developing creative concepts with further testing on ad platforms and CPI networks
- Analysing placements, determining the optimal traffic acquisition model
- Optimisation based on weekly reports, source analysis by event funnel and scaling it up
AOV
х3.5
New orders
+37%
Coffeemania
User Acquisition
Goals
01
Increase the amount of first orders while saving CPA
02
Increase AOV
03
Increase in the average monthly volume of installs
04
Maximizing ROAS
Solution
- Analysis of current placements and development of a creative concept for promotion sources
- Launching and optimizing CPI and CPA campaigns, identifying the most conversion bundles and sources of in-app channels
- Launching key search campaigns on the Yandex.Direct
- Creating segments and launching retargeting campaigns
Installs
х3
ROAS
х7
First orders
+296%
Keeping target CPA
Food delivery
User Acquisition
Retargeting
Goals
01
Attract new users
02
Increase CR from install to order
03
Increase the amount of repeat orders
Solution
- Choosing the relevant platforms
- Developing strategy of optimization, optimization of sources with low RR and CR
- Segment formation and launching remarketing campaigns
New users
+79%
CR from install to order
up to 63%
Unique orders
+71%
News aggregator
ASO
Goals
01
Performing text optimization
02
Improve the app's ranking and keywords
03
Increase the amount of positive reviews
Solution
- Collecting the semantic core, writing texts based on new functions of the app
- Analyzing the competitive environment and creating relevant creatives
Growth of organic installs
+25%
App rating on Google Play
3.8 to 4.3
Maintaining app rating on the App Store
4.6
Improving the indexing of the app and the position in the search results for relevant keywords
Streaming service
ASO
Goals
01
Replace negative reviews with positive ones in the visible part of the app page
Solution
- Writing texts for publication in reviews
- Posting positive and realistic reviews about the app
- "Likes" for positive reviews to replace negative ones
CR from app page view to install
+15%
The absence of negative reviews in the visible part of the store page
