Mobile
advertising
agency
Marketing
research
45+
Researches conducted in 2023
Ad creatives development
300+
Creative concepts developed in 2023
Mobile ad promotion
70+
Successful cases of mobile promotion
Mobile ad strategy
100+
Sources for strategy development
Mobile analytics
50+
Satisfied clients with integrations
ASO
+50%
Average growth of organic installs
№1 Adlndex
App promotion / CPI
№1 Adlndex
In service quality rating
"Financial Service"
"Financial Service"
Silver, Tagline Awards
Best mobile advertising campaign
Mobile
advertising
agency
№1 Adlndex
App promotion / CPI
Silver, Tagline Awards
Best mobile advertising campaign
№1 Adlndex
In service quality rating
"Financial Service"
"Financial Service"
№1 Adlndex
App promotion / CPI
№1 Adlndex
In service quality rating
"Financial Service"
"Financial Service"
Silver, Tagline Awards
Best mobile advertising campaign
Маркетинговые исследования
45+
Проведенных исследований в 2023 году
Разработка креативов
300+
Разработанных креативных концепций в 2023 году
Мобильное
продвижение
70+
Успешных кейсов продвижения
Мобильная стратегия
100+
Источников для формирования стратегии
Мобильная
аналитика
50+
Довольных интеграциями клиентов
ASO
+50%
Средний прирост органических установок
Ad promotion
70+ successful cases of mobile promotion
Ad creatives development
300+ Creative concepts developed in 2023
Ad strategy
Marketing
research
100+ sources for strategy development
45+ researches conducted in 2023
Analytics
50+ satisfied clients with integrations
ASO
+50% average growth of organic installs
We were founded in 2017. Since then, we have launched
500+ ad campaigns. Today we are the best mobile
performance agency according to Adindex
500+ ad campaigns. Today we are the best mobile
performance agency according to Adindex
#тасамаяПикунова
Finance and investment 8
Retail and eCommerce 3
Hotels and restaurants 2
Telecom 2
One of the largest
investment app
investment app
Average order value
+20%
Targeted action
+63%
Customer acquisition cost
-26%
+21%
Number of positive
reviews
+32%
Number of indexed reviews
TOP-5
investment app
investment app
Customer acquisition cost
-26%
CR from install to account opening and top-up
+50%
RPR
+14%
Quick loans
service
service
+75%
Positive reviews
Альфа Капитал: Google Ads
User Acquisition
Retargeting
ASO
х1.6
Number of first loans issued
User Acquisition
User Acquisition
Retargeting
ASO
One of the largest
investment app
investment app
Average order value
Targeted action
+20%
+63%
Customer acquisition cost
-26%
+21%
Number of positive
reviews
+32%
Number of indexed reviews
TOP-5
investment app
investment app
Customer acquisition cost
-26%
CR from install to account
opening and top-up
+50%
RPR
+14%
Quick loans service
+75%
Positive reviews
Alfa Capital: Google Ads
User Acquisition
Retargeting
ASO
х1.6
Number of first loans issued
User Acquisition
User Acquisition
Retargeting
ASO
Federal healthy
food retailer
Installs
+127%
CTR
+62%
Unique orders
+83%
294%
ROI
+20%
New orders
Beauty retailer
х3.5
AOV
+37%
New orders
User Acquisition
User Acquisition
Retargeting
Installs
х3
ROAS
х7
First orders
+296%
New users
+79%
CR from install to order
63%
Unique orders
+71%
Food delivery
up to
User Acquisition
User Acquisition
Retargeting
Growth of organic installs
+25%
App rating on Google Play
Maintaining app rating on the App Store
4.6
ASO
CR from app page view to install
+15%
Reducing negative reviews in the visible part of the stors page
Streaming service
News aggregator
ASO
3.8
to
4.3
Html code will be here
One of the largest investment app
Contact us
User Acquisition
Retargeting
Goals
01
Increase the amount of new users while keeping a high average cheque
02
Increase presence on various mobile sources, including alternative stores
03
Find a solution for sampling paid traffic data into organic
due to the high volume of traffic
Solution
- Using promotions and various video creative concepts to attract the target audience
- Attracting additional traffic: Yandex.Direct, VK.Ads, in-app sources, CPA partners
- Testing new media buying channels: Vungle, Unity, ironSource
- Creating segments and launching retargeting campaigns
- Launching OEM traffic. Test launches of Huawei AGCPD and Huawei CPT in order to get into the TOP AppGallery collections
- Formation of new trackers in order to eliminate sampling of paid traffic data into organic, subsequent transition to another analytics system
AOV
+20%
Goal events
+63%
CAC
-26%
Goals
01
Publication of positive reviews
02
Increase the rating of app on Google Play
03
Store search optimization (keywords)
04
Store page text and visual optimization
Solution
- Attracting copywriters and performers to write and post reviews, preserving the organic appearance of the text of reviews
- Choosing the most secure strategy that allows you to circumvent the sanctions from the store and keep the assessment at a high level
- Developing textual description of the app using the semantic core to increase the number of indexed words and improve keyword positions
- Developing screenshot layouts and several icon options to increase conversion from viewing the app page to install
Positive reviews
+21%
Indexed reviews
+32%
App rating on Google Play
с 3.9 to 4.6
Goals
01
Increase in the number of approved first loans
02
Reduce CAC (first loans)
Solution
- Developing creatives for ad channels
- Testing and optimization of creative strategy
- Scaling and optimization of the most profitable ad platforms
First loans
х1.6
Installs per year
+1 mln
Goals
01
Increase the amount of opened and replenished accounts
02
CAC optimization
03
Increase the amount of additional purchases of investment products
Solution
- Developing communication and creative strategies
- Working with Youtube and remarketing campaigns and A/B testing of custom audience segments
- Analyzing the results of the Unit economics model of ad groups
CAC
-26%
CR from install
to account
opening and top-up
+50%
RPR
+14%
Keeping target CPA
Quick loans
service
Contact us
service
ASO
Goals
01
Increase overall app rating on the AppStore
02
Increase overall app rating on Google Play
03
Increase the amount of positive reviews
Solution
- Developing a strategy for secure acquisition of motivated app installs
- Publishing positive reviews
Positive reviews
+75%
App rating on the App Store
3.3 to 4.4
App Rating on Google Play
2.6 to 3.7
VTB
Contact us
User Acquisition
Goals
01
Increase the amount of app installs
02
Increase the amount of opened accounts and client transactions
03
Reduce CPA
Solution
- Conversion funnel analysis and testing advertising platforms and CPI networks
- Geo, targeting and Look‐a-Like audience optimization
- Scaling the most profitable ad platforms and CPI networks
Installs
+239%
Brokerage account opened
+1280%
CR
+31%
Sber
Contact us
User Acquisition
Goals
01
Increase the amount of deposits via app
02
Reduction of the cost of opening a deposit
Solution
- Keyword analysis in groups by custom parameters
- A/B testing campaign settings
- Launching campaigns with special offers on deposits
Deposits per month
+57%
CPA
-46%
Сбер
Contact us
ASO
Sber
01
Increasing the amount of app installs
02
Reduce CPI
Solution
- Optimization of advertising platforms
- Developing creatives for media placements
- Optimization of CPI on advertising platforms
Installs
+3.5 mln
СPI 3.5 times
СPI 3.5Р
Healthy food retailer
Contact us
User Acquisition
Goals
01
Attract new users to the app
02
Increase the amount of orders
03
Reduce the CPA (first order)
Solution
- Parsing relevant mobile sources and its audience to generate whitelists
- Launching OEM sources to expand the audience of mobile app
- Using seasonal creatives during the holiday season
Installs
+127%
CTR
+62%
Unique orders
+83%
Keeping target CPA
Кораблик
Contact us
User Acquisition
Goals
01
Увеличение количества заказов
02
Увеличение ROI
Solution
- Анализ ассортиментной матрицы, объёмов продаж ритейлера и когортный анализ пользователей приложения
- Оптимизация ASA, вывод приложения в ТОП‐5 поисковой выдачи
- Запуск и тестирование объявлений на разные категории товаров на рекламных платформах
ROI
294%
Новых заказов
+20%
Бьюти
ритейлер
Contact us
User Acquisition
Goals
01
Увеличение количества первых и повторных заказов
02
Увеличение среднего чека
Solution
- Разработка креативных концепций с последующим тестированием на рекламных платформах и CPI-сетях
- Анализ размещений, определение оптимальной модели закупки трафика
- Оптимизация на основе еженедельных репортов, анализ источников по воронке событий и их масштабирование
Средний чек
х3.5
Новых заказов
+37%
Кофемания
Contact us
User Acquisition
Goals
01
Увеличение количества первых заказов внутри приложения при сохранении метрики СРА
02
Рост среднего чека
03
Повышение среднемесячного объема установок мобильного приложения
04
Достижение максимальной рентабельности затрат
на продвижение (ROAS)
на продвижение (ROAS)
Solution
- Анализ текущих размещений и разработка креативной концепции для источников продвижения
- Запуск и оптимизация кампаний по CPI и CPА, выявление наиболее конверсионных связок и источников in-app каналов
- Запуск кампаний поиска по ключам на площадке Яндекс.Директ
- Формирование сегментов и запуск ретаргетинговых кампаний на аудиторию, не сделавшую заказ в приложении
Установки
х3
ROAS
х7
Первых заказов
+296%
Сохранение целевого показателя СРА
Доставка еды
Contact us
User Acquisition
Retargeting
Goals
01
Привлечение новых пользователей в приложение
02
Увеличение конверсии в покупку
03
Увеличение количества повторных заказов
Solution
- Формирование релевантных вертикали площадок
- Формирование стратегии на оптимизацию за событие, оптимизация источников с низким RR и CR
- Формирование сегментов и запуск ремаркетинговой кампании
Новых пользователей
+79%
Средняя конверсия
в событие
в событие
до 63%
Уникальных заказов
+71%
Новостной агрегатор
Contact us
ASO
Goals
01
Проведение текстовой оптимизации
02
Повышение приложения в рейтинге и по ключевым словам
03
Увеличение количества положительных отзывов
Solution
-
Сбор семантического ядра, написание текстов
с использованием основных и новых функций приложения - Анализ конкурентного окружения и создание релевантных креативов
Прирост органических установок
+25%
Рейтинг приложения
в Google Play
в Google Play
с 3.8 до 4.3
Удержание рейтинг приложения в App Store
4.6
Улучшение индексации приложения и позиции в выдаче
по релевантным ключевым словам
по релевантным ключевым словам
Cтриминговый сервис
Contact us
ASO
Goals
01
Замещение отрицательных отзывов положительными
в видимой части страницы приложения
в видимой части страницы приложения
Solution
- Написание текстов для публикации в отзывах
-
Размещение положительных и реалистичных отзывов
о приложении - «Лайки» на положительные отзывы для замены ими негативных
Конверсия из просмотра страницы приложения
в установку
в установку
+15%
Отсутствие негативных отзывов в видимой части страницы сторов
Blog
Contacts
Some services may be provided by other iConText Group companies
Moscow,
Novoslobodskaya Street, 16
Novoslobodskaya Street, 16
