успешного продвижения
крупных брендов
крупных брендов
лет
5
Case study
Sber: installs
Task
Implementation
Result
- Increase the number of the Sberbank Online App installs
- Development of creatives for media placements
- CPI optimization on advertising platforms
- Advertising platform optimization
- Reduced installation cost
3.5 times decrease
↓CPI = 2₽
installs per year
+3.5 MIO
Sber: deposits
Task
Implementation
Result
- Increase the number of deposits via the Sberbank Online App
- A/B testing campaign settings
- Launching campaigns for iOS 14.5+
- Keyword analysis in groups by custom parameters
- Reduction of the cost of opening a deposit
cost of opening a deposit
-46%
monthly deposits
+57%
- Launching campaigns with special offers on deposits
- Launching pay-per-conversion campaigns
VTB: installs, opening accounts
Task
Implementation
Result
- Increase the number of app installs
- Conversion funnel analysis
- Geo, targeting and Look‐aLike audience optimization
- Testing advertising platforms and CPI networks for promotion
- Increase in the number of opened accounts and client transactions
open brokerage accounts
CR=31%
installs
+239%
- Scale the most profitable advertising platforms and CPI networks
- Reduce the cost of target events
+1280%
Alpha Capital: Unity Ads
Task
Implementation
Result
- Attracting new users to the application
- Running campaigns using Audience Pinpointer and machine learning
- Retention optimization
- Development of creatives for in‐app placement
- Increase in the average bill
CR to target action
+5%
CR from click to install
+20%
- Placement optimization by 30+ parameters
- CPO Optimization
+4,72%
repeated deposits
Alpha Capital: Google Ads
Task
Implementation
Result
- Increase the number of opened and replenished accounts
- Development of creatives for media placements
- Working with Youtube campaigns
- Development of communication strategies
- Customer Acquisition Cost (CAC) Optimization
conversion from install to account opening and replenishment
+14%
customer acquisition cost from video ads
-26%
- Analyzing the results of the UNIT-economy of ad groups
- Increase the number of additional purchases of investment products
+50%
to the total volume of additional purchases from the remarketing channel
- Using media ad formats
- Working with remarketing campaigns
- A/B testing of custom audience segments
Korablik: orders, ROI
Task
Implementation
Result
- Increase the number of orders
- Cohort analysis of app users
- ASA optimization, bringing the application to the TOP‐5 of search results
- The assortment matrix and retailer sales volumes analysis
- Increase ROI
↑ROI = 294%
- Launching and testing ads for different product categories on advertising platforms
MigCredit: loans
Task
Implementation
Result
- Increase in the number of approved first loans
- Development of creatives for media placements
- Testing and optimization of offers and USP for ads
- Reduce the cost of attracting the first loans
installs per year
number of first loans issued
x1.6
- Scaling and optimization of the most profitable advertising platforms
+1 MIO
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